Amber Expands to Mexico

Our family is getting bigger and biggers. We continue our mission to foster the creation of game development ecosystems in emerging markets.

We are proud to announce that we’ve expanded to Mexico with a new studio in Guadalajara! Amber Mexico will provide a full range of video game development services, with an initial focus on testing (QA) and art. It is the fifth studio that Amber opens, the most recent being the Botoșani office, in October last year, which currently has over 30 testers and test leads.

How We Got Here

This amazing journey started in June 2018 when our CEO was invited to hold a two-days lecture on game development at a local university. The masterclass took place in the same location where we developed our studio: Ciudad Creativa Digital, which aims to establish a cluster for creative industries in Guadalajara’s old town. Things lined up from there:  both Mihai & Scott noticed the great potential that Guadalajara showed, as we were already looking for a new location.

Amber Mexico – Stats and Plans

Amber Mexico will be headed up by General Manager Jorge Suarez, a 16 year veteran of the games industry who will oversee daily business activities and developing strategic plans for the new studio. Recruitment for the new studio is already begun in order to reach the target of getting 50 people by the end of the year, testers and artists specialized in User Interface, 2D and 3D animation.

“Amber aims to become a leading creative agency for the video game development industry by providing premium services from the 5 offices in Romania, the United States and now Mexico. An extensive talent pool within a thriving games community, time zone aligned to many of our partners, made it a logical decision for Amber to expand its operations into Guadalajara. This new location will extend Amber’s reach in international development and publishing, gaining access to new markets and partnerships,” said Mihai Pohonțu, Amber CEO.

Guadalajara is the second largest city in Mexico and known for the vibrant community of game developers. Amber Mexico will operate in Ciudad Creativa Digital, a creative tech hub that brings together many international companies that choose to invest in Guadalajara. Seen as the “Silicon Valley” of Mexico, Guadalajara is becoming a world-class hub of digital media development.

Any next moves?

You bet! We are aiming to replicate this playbook in other regions, we’re constantly looking for the right opportunities. Stay tuned!