Amber operates as both a game development agency, producing its own titles, and as a partner for external companies, offering a range of support services such as creating art assets, game design, engineering, and more. In this week's episode of How Games Make Money, host Jeff Grubb engages in a conversation with Amber's CEO, Mihai Pohontu, shedding light on the intricacies of this business model. Additionally, Mihai shares valuable insights into the impact of the coronavirus and the COVID-19 pandemic on the future landscape of game development. Tune in as he narrates the fascinating story of how Amber established a studio in Guadalajara, Mexico.
Amber has four game studios around the world. They are in places like Los Angeles and Bucharest. But what brought the company to my attention was its recent move to open a studio in Guadalajara, Mexico. That city has a growing tech culture, but the primary reason that Amber ended up in Guadalajara is time.
“A lot of our customers are in the U.S. and Canada and actually most of them are based on the West Coast,” said Pohontu. “And our operations started in Bucharest, Romania which is 10 hours ahead of us.”
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